Apple Trample Website Redesign

  • Responsive redesign of
  • 2008 and 2016 Versions

In 2008, we designed the original website. A lot has changed since that initial design, most notably, mobile. In the 8 years since the original launch, mobile traffic has gone from 0 (the first mobile traffic arrived in 2010 - 4%) to 52% this year. Inherently, we knew a redesign was due.

Our primary goal for the 2016 redesign was to implement a responsive design to ease browsing and registration. Additionally, we cleaned up the URL structure of the site - which no one except maybe Google will notice or care about - replacing the archaic structure with a cleaner structure. Again, no one will notice but it was one of those things that bothers a web developer.

Finally, we used Mapbox to add an interactive race route map to the website - replacing the static image map that was previously displayed on the site.


With the 2016 AppleTrample just completed, we thought it would be a good time to take a look at the statistics to see whether our mobile friendly redesign was worthwhile. As you may expect, the answer was yes.

  • Mobile Visits as a percentage of all visits increased 10% YOY (year over year, from 2015 to 2016)
  • Desktop Visits decreased by 8% YOY
  • Tablet Visits decreased by 3% YOY
  • The site was visited by an astounding number of mobile devices - 123 different types to be exact.
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