In late 2014 we were contracted to develop a website for a Northern Virginia / Eastern West Virginia social media marketing firm. The site needed to present a professional face for the firm that allowed them to connect with clients and other professional organizations through blog entries, testimonials and downloadable assets.
We collaborated with aka Media Marketing to create a design that extended the established brand while creating an easy to navigate layout that allows potential clients to learn more about aka. In addition to the visual design, we were also responsible for writing the HTML / CSS for the site as well a integrating a content management system (CMS).
A basic responsive design was created to enhance the viewing and navigation experience for users on mobile devices. Additionally, we created icons based on the aka logo for home screen buttons on both iOS and Android. A sample can be seen in the image slideshow above.
Like most good marketing firms, client education - through blog posts and downloadable assets - is a key driver of traffic and leads. Content Marketing of this sort requires a flexible management system that can adapt to the various types of shared content. To that end, we installed and customized the ExpressionEngine CMS. This system allows aka staff to publish articles on demand and is flexible enough to allow all types of content to be published - text, PDF, image and video.
aka Media Marketing was also a brand that we worked with to establish the #smartvideo concept. We filmed and edited Angie Dunnigan, Owner of aka, discussing how businesses can use social media to grow their business. The video was then integrated into the aka homepage.
Firebrand Media has proven to be the perfect choice for the design of my company website. From our first consultation to completion, Brad Hopkins took the time to understand my vision & then turn it into a reality. As the owner of a Social Media Marketing Agency, I understand the importance of a well laid out website with full functionality, built-in SEO & unique design. Brad has exceeded my expectations in every way and Firebrand Media has my highest recommendation. - Angie Dunnigan, Owner, aka Media Marketing LLC