There’s been a near-explosion in the desire for visual language to be incorporated into sales, presenting, innovating and prototyping. But how do you use visual language if you’re not an artist? We’ll show you how to take any statement or concept and rapidly transform it into a visual display that gets people thinking rather snoozing. Kill the noise. Send the signal. All systems go.
White Board Culture
- Visual language is equivalent to art
- Art is about ambiguity, visual language is about eliminating ambiguity
- We have a strong tendency to judge our drawing abilities (this causes us to stop trying)
- Perfection is not the point!
- Improved thinking is the point!
- We don’t know how to take it to work
Literacy - we are visually illiterate - defined: ability to identify, understand, interpret, create and communicate
You need to make it yourself for it to have impact.
- Luxury item
- Elite, need to be trained
- God-Given talent
- Superfluous, no place in work and school
- results in starvation
- frivolous and silly
- is not intellectually rigorous
3 Reasons Why Visual Literacy Matters
- Information density is redonkulously high. Imagery allows you to condense information.
- Market competition is Antagonasty
- Cognitive Neuroscience is explosivo!
Just add images!
How you can use images
- Use it to work around linguistic issues “I cannot sail around the world in a broken teacup”
- Can help you memorize things
- In the clutch situations
- When tensions are high
- Because you can
- Visuals add so much
Tale of two charts
- If you want to convince someone, draw them the picture!
- The more you try to convince with words the less it will happen. When you draw a picture, your ability to convince people increases.
- Napkin Sketch
- Laffer Curve
- Lead to Reaganomics
- Who says a sketch doesn’t have power?
We’re of two minds
- Right Brain / Left Brain idea is overly simplistic
- 65% of every neuron is focused on visual processing
Vi Hart - Mathematical Doodling
Books - Back of the napkin, Blah Blah Blah (Roam), Indexed (Hagy)
- Powerpoint - Pick the pen!
- Who? What? Where?
- Graphic Recording. Improvisational.