Around this time last year, Google announced that the mobile friendliness of your website would be a ranking signal for searches done on mobile devices. In a nutshell, if your website was not mobile-friendly, it would rank below other sites that were - all other factors being equal.
Well, one year later and Google has made another announcement. This time, they are announcing that “beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” (“Continuing to make the web more mobile-friendly” - Google Webmaster Blog)
What Can I Do?
You’re probably asking yourself, what can I do? How do I know if my site is mobile friendly? I’m glad you asked.
Google has a mobile-friendly test tool to help you determine whether or not your website is mobile friendly. As you can see in the image below, I ran InThePanhandle.com through the mobile friendly test and it failed. In fact, it failed about as bad as you can fail. Here are the reasons why the site failed the test.
- Text too small to read
- Mobile viewport not set
- Links too close together
Those are the technical reasons but we can simply look at it on our mobile device and see that it’s not working.
In addition to the testing tool, Google has also provided a Guide to Mobile Friendly Websites which provides information on how to make your site mobile friendly. It’s a great resource, although implementing its recommendations can be technical so you may need someone who knows a bit about code to help. Luckily for you, we are just those type of people.
Did your site fail the mobile friendly test? Tell us about it or give us a call (304-579-4216) and we can work on making sure your competitors don’t pass you by when it comes to mobile searches.